4 Examples Facebook Messenger Chatbots Successful Use Cases On How To Use Chatbots For Business (2022)

What Exactly Are Facebook Messenger Chatbots For Business?

A chatbot is an artificial intelligence technology that is powered by a type of artificial intelligence (A.I) called Natural Language Processing (NLP) in machine learning to interpreting and processing languages from A.I libraries to generate a human-alike conversation without a real human to speak with each other.

Therefore simply put, a Facebook Messenger chatbot for business is a chatbot integrating with Facebook Messenger to automate the conversation with people for business use purposes. Facebook chatbot for business is useful especially for Facebook Page owners where you can automate the conversation that usually is the tedious works to answer and respond to end-users as fast as possible.

Hence, Facebook Messenger chatbot for business is programmed to understand and respond to the conversation by providing the answer that what the end-users want to hear for instantly rather than just waiting for the reply from the page owners that usually nearly impossible can respond to the conversation 24/7.

What Exactly Are Facebook Messenger Automated Response For Business?

1. Save You Time and Money on Tedious Customer Service

As always, the "customer first" concept always needs to be prioritized in the first place. Customers always expect to respond and serve them in 24 hours and 7 days. Most of the customers simply don't like waiting even just a few minutes.

On the other hand, most of the customers may ask almost similar questions over and over again which is probably not an ideal way to work manually which is considered not a productive activity for your daily business task in and out.

Therefore, Facebook Messenger chatbots can give you the helping hands to handle these so-called "customer service and care" job by automating most of the response that what the customers expected to answer or problem-solving. The conversation can be automated such as Frequently Asked Questions (FAQs), products-related information, purchasing inquiries, product issues, and so on.

2. Can Generate More Leads and Sales

If you are using Facebook as one of your main traffic sources to generate leads and sales, you can notice that Facebook is getting harder to drive the traffic to your website due to the frequent changes on Facebook algorithms that nowadays prioritize providing the paid advertising method rather than organic ways for business usage on Facebook.

For some businesses or brands that have sufficient marketing budgets, Facebook Ads are the way to go to generate leads and sales in a short period of time. Whereas, for most businesses or brands especially for those small and medium businesses which restricted by their budget-wise, Facebook Ads is not really a preferable choice to generate leads and sales.

Therefore, Facebook Messenger chatbot is the perfect tool to generate leads and sales in a more efficient and smarter way. You can either only using Facebook Messenger Chatbot alone to generate leads and sales by using organic ways or running the Facebook Ads campaign to skyrocket the leads and sales generated in an automated way.

3. Reach Out to Your Audience Effectively

Headliner Labs had discovered that the open rates for Facebook Message are 3.5 times higher than open rates for email via email direct marketing.

One of the reasons why the opening rates for Facebook Message is much higher than Email because of the directivity and convenience to take action instantly and leave leaving from the Facebook or Facebook Messenger apps when taking action via your marketing, promotional, or other broadcasting types of messages with call to actions.

On the other hand, Facebook Ads can be creating the ads campaign with the Facebook Messenger Ads placement which can be targeting back to those who had been getting in touch with your Facebook page before.

Therefore, creating and setting up a Facebook Messenger chatbot by designing the messenger chatbot marketing campaign via your specific marketing and sales funnel to lead your audience to make the call to action using your own existing subscriber lists as well as the new subscriber lists.

Talking about the subscriber lists, let's dive into the next point about why Facebook Messenger Chatbot is so important for your business.

4. Helping To Create and Grow Your Subscriber List Continuously

One of the most common ways to create and grow your subscriber list is through email marketing. However, it's getting tougher to generate and grow your email subscriber list due to the fact of low response rate and open rate that makes email marketing become not a popular digital marketing strategy when it comes to effectiveness and cost-efficiency.

Hence by using Facebook Messenger Chabot, it can build and grow your subscriber list through Facebook Messenger opt-in and become your subscriber automatically.

How Facebook Messenger Chatbot create and grow the subscriber list works? Simple, you can start to build and grow your Messenger subscriber list by using our Facebook Chatbot Automation Tool for free! Click here to check out the guideline on How To Build Your Free Facebook Messenger Chatbot For Business In 5 Simple Steps.

In general, a Facebook Messenger chatbot can simply synchronize your existing recipients from your Facebook Messenger Inbox in your Facebook Business Page and starts collecting and growing your subscriber list with multiple Facebook Messenger chatbot marketing campaigns.

Moreover, Facebook Messenger chatbot can set up the subscriber segmentation to specify what kind of promotional or marketing campaign should create based on the segmentation subscriber list.

5. Enhancing Customer Experience And Customer Engagement

One of the factors that why some of the brands have highly rated customer reviews is because of customer experience and customer engagement.

As you have understood the previous point on what Facebook Messenger Chabot can work on for your business. It is capable to serve and respond your customer instantly without even delaying time especially when you are online or during your business hours is closed, but your chatbot will not off to work, they can handle your customer request before or after your business hours in 24 hours and 7 days.

Whether they are your potential customer or new customer, Facebook Messenger chatbot handling the requests or response by setting up the conversation flow or chat flow based on what is the most customer will be asking always and lead the conversation flow to the right call-to-action. Check out here on how to create your first Facebook Chatbot conversation flow with just drag and drop for free!

For existing customers, you can create specific marketing campaigns based on your Facebook Messenger subscriber list that had been collected by Facebook Messenger Chatbot with just a few setups in a very short time.

What Exactly Are Facebook Messenger Automated Response For Business?

1. Sephora (A Beauty & Cosmetic Brand)

Sephora had built and customized their own Facebook Messenger Chatbot which is focusing on making and scheduling appointments with automation without depending on the website. That means the Facebook Messenger Chatbot can handle the appointment scheduling from the customers without a customer service representative to respond with.

This will make their customer much easier to get in touch with the selected or the nearest Sephora outlets by scheduling the appointment based on the customers' specific requests or services such as facials or makeovers, skin consultation, and more by just using Facebook Messenger Chatbot.

When you click “Book A Service,” the chatbot will ask you a series of questions to help you choose the venue and services you want to schedule. And it didn't stop and end the conversation yet, the chatbot will continue to lead the conversation to more specific and for other requests.

Until the final appointment confirmation before it had been scheduled, a popup to let the customers selecting the time and date slots that available for the selected Sephora outlet.

When the time and date had been selected, there is the last step before the customer is leaving the chat is filling in the personal information details such as full name, email, and phone number, and the appointment had been done scheduled after the confirmation and submission of the following steps and details.

Sephora makes it easy for consumers to book services by using a chatbot. There's no need to call a store or search the company's website for scheduling service. All of this can be accomplished in a matter of minutes using Facebook.

2. Dominos (A Pizza Fast Food Brand)

No matter your business is providing a delivery service or not, Facebook Messenger Chatbots are very helpful in leading the customers via the online ordering and delivery process.

With creating and setting up the Facebook Messenger Chatbot for online food ordering and delivery service in the Facebook Business page, Facebook chatbot will be handling the customer order request and make payment within an employee to respond and let the employees do the rest of the tasks to prepare the food based on the order and deliver the food to the customers' destination.

One of the very successful fast food brands that utilizing Facebook Messenger Chatbot for online food ordering and delivery is Dominos Pizza. Dominos Pizza utilized the Facebook chatbot to guide the customer from their Facebook in the whole ordering and delivery process, starting from the main 3 options, Order, Track Order, and Customer Support.

After placing an order, it displays the pizza choices, with an “Add to Order” button underneath each selection.

If a customer has already placed a Domino's chatbot order, the chatbot will ask if they want to place the same order again based on the previous chat record. With these features, this chatbot facilitates the ordering process for both Dominos and the customer just fast and easily.

3. Kayak (A Travel, Flight & Hotel Booking Brand)

If your business is tourism and travel-related, setting up a Facebook Messenger Chatbot for travel booking services, travel tips, and guides can be done as well.

One of the travel brands showing the best example of how they set up their Facebook Messenger Chatbot for flight and hotel booking as well as travel tips and guides is Kayak. When a customer landed or visited the official Facebook Business page and pressing "Send Message" to have a chat with Kayak page, it will lead to their Facebook Page's Messenger.

When visitors landed on Kayak official Messenger, the first thing has to do is clicking the "Get Started" button. The Kayak's Messenger chatbot starts to initiate the conversation by prompting the what you are looking for selections such as flights, hotels, and more options.

For this example, we are more focusing on asking chatbot questions instead of booking and scheduling requests since we have covered the brands above Sephora and Dominos which each brand had been set up their Facebook chatbot as a booking scheduling appointment system and online food ordering system. Let's dive into more on this.

As you can see based on the picture above clicking through the "More Options", the chatbot would like to request the customer provide their question based on the format that had been requested by the chatbot so that chatbot can be interpreting and responding the right and relevant answer due to it's interpreting based on the keywords that had been filled to respond the specific questions.

For this example, we are more focusing on asking chatbot questions instead of booking and scheduling requests since we have covered the brands above Sephora and Dominos which each brand had been set up their Facebook chatbot as a booking scheduling appointment system and online food ordering system. Let's dive into more on this.

As you can see based on the picture above clicking through the "More Options", the chatbot would like to request the customer provide their question based on the format that had been requested by the chatbot so that chatbot can be interpreting and responding the right and relevant answer due to it's interpreting based on the keywords that had been filled to respond the specific questions.

4. Evernote ( A Note-taking & Task Management App)

One of the best reasons why every business must need to set up a Facebook Messenger Chatbot is highly engaging and get closer with your customer in a very responsive way without a single employee attending to handle the response.

Even if some questions or requests may chatbot not answering well, the chatbot will simply collect the basic information details from the customer so that the customer service representative may responding the question afterward when they are online and able to reach out.

For this example, we are looking at how Evernote using Facebook Messenger Chatbot to handle the support queries. When a customer initiates the conversation via Facebook Page Messenger, a chatbot will automatically reply by asking their email address and their queries. Once the customer had done filled up and submitted the question. The chatbot will auto-reply back about their customer care representative will respond to the queries very soon.

For this example, we are looking at how Evernote using Facebook Messenger Chatbot to handle the support queries. When a customer initiates the conversation via Facebook Page Messenger, a chatbot will automatically reply by asking their email address and their queries. Once the customer had done filled up and submitted the question. The chatbot will auto-reply back about their customer care representative will respond to the queries very soon.

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